I guess when it was all done, I wasn’t blown away by anything. As Keto and Atkins grow in popularity, we get more options for bars. And as that happens it becomes harder and harder to differentiate between the options out there. I don’t think this one stands apart in any major way for me. I would love to see a bar company really focus on doing some unique flavors and tastes to stand out. Coconut, Peanut butter, and chocolate chip flavors are all pretty common. So if that’s what you want, a good basic bar. This is probably just fine.