This is all great news, however the flavor of their bars has never stood out. Most of them have an oily taste to them with a slight blandness that seems to speak louder than the flavor printed on the label. However, of all of the Adapt bars I have tried the Adapt Cinnamon Swirl Protein Bar has some of the best taste. I think it's because cinnamon is fairly easy to make stand out as a flavor. Anyway, if flavor is what you are after this company may not be for you. But if you want the benefits of the ingredients they use it may be worth checking out.